Firm believers in helping boost local talent, Tyto Studio took on the challenge of creating a brand concept for Seth Fromal, a classically trained jazz pianist whose breakout album, "Veritas" was recently released in 2015.


Wanting to capture SFJ's original sound visually, the solution included a multifaceted logo, branding assets , web/mobile site and promotional his and her band t-shirts.


The logo plays on the iconic 1930's Art Deco look and feel with a modern twist. The overlapping diamond mark, represents the rippling sound waves that are emitted when fingers press piano keys.



- Brand Identity

- Product Design

- Packaging Design


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